What's in a Name?

We refurbished our basement recently. It's amazing what a new paint job, new lights and (a lot of) spackle will do to a room :-) Everything went smoothly, except for the blinds. My wife visited a retail store of "a major manufacturer and retailer of high-quality, custom-made window treatments". The company shall rename nameless; however, as a hint, the company name promises blinds sooner than next month, next week or the day after next.

As with many other household projects, we were motivated to finish by a hard deadline. We had out-of-town visitors coming and we were planning on having them sleep in the basement. Having blinds for the basement was important. My wife saw some vertical blinds she liked, placed an order at the store and paid the deposit. Much to my surprise, they promised that the blinds would be installed within a week. Huh? What about having the blinds sooner, like the name of the store says? Well, you can get blinds within 24 hours, but only after reading the fine print and realizing that you can get them the next business day if you order less than 20 blinds of a particular brand, by 4PM. I guess http://www.blindsnextbusinessdayforlessthan20ofonebrand.com was taken. Flame off...